The Thrive25 Story: Streamlining Health and Longevity Information

The greatest wealth—is health.

Have you seen Chris Hemsworth's Disney+ docuseries, Limitless?

In his quest for longevity, Chris (and his team of health and wellness professionals) put his body through extreme scenarios like swimming in the Arctic waters and fasting for four days.

Amid the hype surrounding health, wellness, fasting, and extending lifespan through good nutrition, distinguishing between fact and fiction can be challenging when finding information to help you maintain a healthy lifestyle.

Accessing unbiased, science-based facts about health and wellness without going to extreme measures can be challenging — but fortunately, there is a solution.

Enter Ryan Schneider and Thrive25.

Ryan Schneider is a trailblazer in the health and wellness field, doing the groundwork on our behalf.

We recently sat down with Ryan, co-founder of Thrive25, to discuss his venture into health and wellness and building a community with Thrive25.

Shining the Light on Thrive25

Thrive25 is revolutionizing the way we share scientific research related to health and longevity with consumers. It all started with an idea.

Ryan has over twenty years of experience in venture capitalism, consulting, and leadership. He is skilled in assisting companies to develop, strategize, and improve their operations.

After turning 40, Ryan and his good friend Max, a veteran healthcare consultant, started to feel changes in their bodies. They noticed they were slowing down — but they weren’t ready for that. They are both dads with young kids and have the goal of being active with their families for the next 25+ years.

“I want to be playing sports and going on hikes with my family when I’m in my 70s. I was looking for what I can do today so that I don’t feel like my health is ever getting in the way of my life,” said Ryan.

They researched ways to cope and found a wealth of information on the topic, but realized there was a need for a platform to simplify this information and provide science-based facts to consumers.

Enter, Thrive25!

Looking to improve your health and longevity but only have a little time? Thrive25 is here to help! It provides the insights and tools you need to take control of your health and extend your lifespan.

It’s not just diet and exercise. Thrive25 focuses on nine essential elements that contribute to health and longevity. These elements include mindset, nutrition, movement, growth, sleep, connection, fun, environment, and science.

Strategy Behind Thrive25

Thrive25 is a comprehensive platform dedicated to promoting health and longevity. This innovative resource simplifies complex scientific concepts, enabling individuals to make informed decisions about their health and lifestyle.

Every company starts with a business plan. Ryan shared, "When we decided to do this, we took three months to perform due diligence to understand the market and plan everything from project management and technology platforms to the content playbook for the first year before we launched. We assessed several platforms that would fit our needs."

Ryan explained, "We were five days a week (Monday through Friday) for the first eight or nine months when sending our newsletter. Recently, we have scaled back to three days a week (Tuesday, Thursday, and Saturday).”

He continued, “We found that 3x a week was a great balance between keeping the readers engaged and sustainable for us to write a high-quality newsletter while building new products."

Thrive25 newsletter offers valuable insights into living longer, better, and smarter. Their mission transcends beyond just providing information; they aim to facilitate sustainable choices that enhance health and longevity, making them an essential guide in your journey toward optimal wellness.

Joining the Hive

Finding the right platform to help grow Thrive25 was a top priority.

Researching well-known newsletters like Morning Brew helped Ryan pave his way towards beehiiv.

So why beehiiv?

When you consider email newsletters or community platforms, Mailchimp, Substack, and ConvertKit are some of the more well-known names that come to mind.

During Ryan's search for the perfect platform to launch Thrive25, he found that each medium had unique merits.

“I conversed directly with Tyler during our search for a platform. I told him what the ideology was behind Thrive25 and what some of our goals and strategies were. I appreciated how honest he was about beehiiv. Some of the features they had in place, like the built-in referral platform,” mentioned Ryan.

Many other platforms require integration from point A to point B to point C, which may require multiple apps, money, and time.

“I had read Morning Brew, which was another reason I knew of Tyler. It seemed like beehiiv that was already at a viable place for us. It [beehiiv] was getting better and better. It felt like some of these other companies were just stodgy and stale. With everything I’ve learned about Tyler, he seemed really, really dedicated to building a world-class differentiated product,” added Ryan.

Ryan found it easier to create newsletters on a platform like beehiiv, which gave him more time to focus on crafting the content. Thrive25 provides information on mindset and nutrition to its subscribers, empowering users to improve their understanding of the world and themselves, leading to personal growth and well-being.

“I was excited to be part of the growth and leverage all the bells and whistles that beehiiv was going to put onto their platform.”

Pushing their product out was important to Ryan and Max, and “with beehiiv, the pricing model made sense. I didn’t want to go to other platforms because they start to gouge the writer. I just really appreciated the simplicity beehiiv brought.”

Organic Growth - 50% Open Rate

So, what exactly is organic growth?

Organic growth is a business strategy that prioritizes increasing a company's output and sales through its resources. Organic growth is natural and gradual.

It emphasizes customer retention, satisfaction, quality improvements, innovation, and market expansion. This strategy may require more time to yield results, but it fosters a stable, sustainable, resilient business model in the face of market fluctuations.

Organic growth is your best bet if you're looking for long-term success and deep connection with your customers.

Drumroll, please! 🥁

Thrive25 just celebrated its first anniversary!

Thrive25 has been using beehiiv from the beginning, and in the past 12 months, they have sent out 266 newsletters - roughly 300,000 words. That's about six published books!

It's quite an accomplishment when you do the math, especially for someone who isn't a writer.

Ryan shared, "I've used Mailchimp and ConvertKit as an email newsletter platform in the past, but for non-technical individuals, beehiiv just works better with the plug-and-play platform that makes it easy to write."

He continued, "We have good engagement with our subscribers, 50+% open rates, and excellent click-through rates. Sponsors actually approached us because they liked the quality of our content. beehiiv has been a driver for a lot of our organic growth."

beehiiv makes it easy to track data from your newsletter campaigns and offers an analytics dashboard so you can keep track of your newsletter metrics.

beehiiv is your one-stop solution for organic growth in the digital landscape. Its tools and services are specially designed to help you build a dedicated, loyal audience that grows naturally over time. With beehiiv, you can easily manage your newsletter subscriptions, engage your audience with personalized content, and boost your reach with their innovative referral program.

By focusing on user experience and quality content, beehiiv allows you to foster organic growth that's sustainable and impactful.

Segmentation on beehiiv

Thrive25 relies on the segmentation feature of beehiiv to personalize content for readers. beehiiv takes customer segmentation to the next level. Its platform equips businesses with the tools to divide their audience into distinct groups based on common characteristics, such as interests, demographics, and behaviors. This allows for more personalized communication and engagement, increasing customer loyalty and conversion rates.

With beehiiv, you can send the right message to the right people at the right time, ensuring your marketing efforts are as effective and efficient as possible. Whether you're a small business or a large corporation, beehiiv can help you leverage the power of segmentation to drive organic growth and success.

Referral Program

beehiiv offers a robust referral program designed to help grow your newsletter audience. Leveraging the same tools used by top-tier publications, beehiiv's referral program puts your growth on autopilot.

The platform allows you to include referral links outside of the referral section and use automated promo codes, making it easier to capture new subscribers. You can track the success of your referral program through their intuitive interface, and even host the referral hub on your own domain.

Whether you're starting from scratch or looking to optimize an existing program, beehiiv provides comprehensive support to ensure your success. Their recent product launch has been met with enthusiasm, further cementing their position as a leader in newsletter growth solutions.

Thrive25 has successfully used the built-in referral program and spawned significant growth using the tool.

“If you’re looking to build a newsletter, you build it on beehiiv,” Ryan confidently stated. “The great part is there are different price points that users can test very easily and for a little to no investment, and they can grow with it and leverage the tools like referrals and boosts.”

There are more opportunities to scale as Thrive25 grows year by year.

Why Listen to Me? I’ve built several newsletters from the ground up over the years. My latest publication is The Level Ups business newsletter. I also run support at the fastest-growing newsletter platform, beehiiv.

Focusing on Organic Growth and Content Before Paid Marketing

beehiiv offers various ways to grow your subscribers like Boosts or Paid Channels. Ryan shared with us about the current strategy of Thrive25 and the possibilities of paid marketing in the future.

"The first 12 months [were] about finding our voice. Now that we know what type of content we want to provide our subscribers, and how we want to provide it, we can look into the next steps.”

He continued, “We wanted to hone in on a sustainable revenue model with a real ROI. "

"If you pay for advertising before you reach scale, you never really know if you have a sustainable business. We're making sure we have a product that people want. Once we get to a point where it makes sense to get a return on investment, we'll look into paid marketing options."

Future of Thrive25

Ryan was kind enough to share something brewing at Thrive25, and we're super excited about it!

"We’ve heard many stories about people struggling with the healthcare system. If you're a working parent, you're paying $6,000 a year in premiums before any copay or deductible, and your employer is spending another $16,000 or so on top of that. Yet, most of us feel it’s really a “sick” care system with no ROI, and to live healthier longer, we need to pay for expensive out-of-pocket networks, like a concierge doctor or lab testing.”

So, what possible solution can be created to solve this?

Thrive25 is building a virtual longevity advisor that can help you navigate the healthcare system and take advantage of what you’re already paying for in your health insurance.

Preventive appointments, tests, and screenings are essential for identifying future health concerns and helping us create positive daily habits that allow us to live our best lives.

To further solidify the importance of Thrive25, Ryan explained, "We are creating software to provide you with all the necessary information. Dialogues you should be having with your doctors. Lab work that is organized and clean, where you understand what it means. And, based on your health goals and where your health is, we tie all the information from the appointments and labs back to your personal goals."

If you're interested in learning more about health & longevity from Ryan, you can subscribe to the Thrive25 newsletter or read other articles about health and wellness, like Defining Your Longevity Goals. For more tips, follow Thrive25 on Twitter. To learn more about Ryan, follow him on LinkedIn.

Get in the game and join Ryan and others on beehiiv—the ultimate platform for all your email newsletter needs. It's time to expand your outreach effortlessly!