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🔴 These platforms just made it harder to get paid

Platforms spent years recruiting creators. Now they’re raising the bar for who gets paid, and what content is worth paying for.

Profile

🔴 She's worked 100+ brand deals. Here's her playbook.

Creator Gigi Robinson on negotiating and renewing brand deals through exclusivity clauses, usage rights, and clever deliverable packages.

Essay

🔴 I paid $19 to see how the slop is made

Broken trust, AI backlash in the creator economy, and a journey down the rabbit hole of a faceless, generative-AI Instagram account.

Newsletterist

🔴 AI and loyalty define the next inbox era

Dan Oshinsky is an email consultant who ran newsletter programs for BuzzFeed and The New Yorker in the 2010s. We asked him how to stand out in an increasingly crowded space and what changes he sees coming to his industry.

Essay

🔴 How people with power are defining “creator”

Analyzing TIME's 100 Creators list (2026 edition), how TIME, FOX, and Patreon define "creator," and six models illustrating how publishers and creators are working together.

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Recent Essays

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Essay

🔴 These platforms just made it harder to get paid

Platforms spent years recruiting creators. Now they’re raising the bar for who gets paid, and what content is worth paying for.

Essay

🔴 I paid $19 to see how the slop is made

Broken trust, AI backlash in the creator economy, and a journey down the rabbit hole of a faceless, generative-AI Instagram account.

Essay

🔴 How people with power are defining “creator”

Analyzing TIME's 100 Creators list (2026 edition), how TIME, FOX, and Patreon define "creator," and six models illustrating how publishers and creators are working together.

Recent Profiles

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Profile

🔴 She's worked 100+ brand deals. Here's her playbook.

Creator Gigi Robinson on negotiating and renewing brand deals through exclusivity clauses, usage rights, and clever deliverable packages.

Profile

🔴 AI and loyalty define the next inbox era

Profile

🔴 A $7K Instagram acquisition to a $2.5M fundraise

Ten years ago, a boating enthusiast bought an Instagram page. He and his team have since grown that seed into a profitable business that even branches into software.