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🔴 The fake news that built a cult following

How Annie-Mai Hodge turned a weekly social media roundup (with a hidden fake update) into brand deals, speaking gigs, and paid work for the platforms she covers.

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🔴 What a knowledge creator's audience is worth

How physiotherapist Tayla Cannon turned 230k Instagram followers into a venture-backed software company.

Essay

🔴 Who can afford to be a creator?

There are three kinds of capital every creator needs. Each shapes what you can build, how fast you grow, and how effectively you can sustain it.

Essay

🔴 Your archive is worth more than you think

Part one of our three-part pop-up series, Website Monetization, presented by Google AdSense.

Profile

🔴 Brokering $3k–$80k brand deals

Reid Pakula built IF Management’s creator division from 11 clients to 50+. Here’s what a deal is worth, and when an agent is worth 20%.

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Recent Essays

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Essay

🔴 Who can afford to be a creator?

There are three kinds of capital every creator needs. Each shapes what you can build, how fast you grow, and how effectively you can sustain it.

Essay

🔴 Your archive is worth more than you think

Part one of our three-part pop-up series, Website Monetization, presented by Google AdSense.

Essay

🔴 It’s not your video anymore

A dive into the second life of a video about permission and property — how relevant are those concepts on the social internet?

Recent Profiles

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Profile

🔴 The fake news that built a cult following

How Annie-Mai Hodge turned a weekly social media roundup (with a hidden fake update) into brand deals, speaking gigs, and paid work for the platforms she covers.

Profile

🔴 What a knowledge creator's audience is worth

How physiotherapist Tayla Cannon turned 230k Instagram followers into a venture-backed software company.

Profile

🔴 Brokering $3k–$80k brand deals

Reid Pakula built IF Management’s creator division from 11 clients to 50+. Here’s what a deal is worth, and when an agent is worth 20%.