Home | Creator Spotlight

Two things I read this week that I found important for my work and yours.

Kyle Poyar turned four years of unpaid writing into a six-figure solo business, starting with with an ad deal that closed before he'd even launched.

A field guide for creators selling their lifestyle, judgment, and taste.

Plus, a few notes on landing and retaining B2B brand deals at tech companies like Anthropic, Lovable, and Notion.

It's in the apps, it's in your phone, it's less about the information than the container around it.

Your guide to growing and monetizing creator-first businesses.

New interviews every Tuesday. New analysis every Friday.

Trusted by readers from

Join 425k+ creators, media professionals, and builders around the world

Recent Essays

View all

Two things I read this week that I found important for my work and yours.

A field guide for creators selling their lifestyle, judgment, and taste.

It's in the apps, it's in your phone, it's less about the information than the container around it.

Recent Profiles

View all

Kyle Poyar turned four years of unpaid writing into a six-figure solo business, starting with with an ad deal that closed before he'd even launched.

Plus, a few notes on landing and retaining B2B brand deals at tech companies like Anthropic, Lovable, and Notion.

How Evan Armstrong turned a single trusted point of view into a newsletter, an ad business, and a consulting arm.