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🔴 AI and loyalty define the next inbox era

Dan Oshinsky is an email consultant who ran newsletter programs for BuzzFeed and The New Yorker in the 2010s. We asked him how to stand out in an increasingly crowded space and what changes he sees coming to his industry.

🔴 How people with power are defining “creator”

Analyzing TIME's 100 Creators list (2026 edition), how TIME, FOX, and Patreon define "creator," and six models illustrating how publishers and creators are working together.

🔴 A $7K Instagram acquisition to a $2.5M fundraise

Ten years ago, a boating enthusiast bought an Instagram page. He and his team have since grown that seed into a profitable business that even branches into software.

Essay

🔴 How smaller, concentrated audiences build stronger businesses

Mapping the infrastructure, funding, and industries powering creators in New England's media hub.

Newsletterist

🔴 Partisan content pays more, but he won't do it

The Court Watch newsletter counts federal judges, prosecutors, and widely-read journalists among its subscribers. Its founder still doesn't pay himself a salary.

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Recent Essays

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Essay

🔴 How smaller, concentrated audiences build stronger businesses

Mapping the infrastructure, funding, and industries powering creators in New England's media hub.

Essay

🔴 Are paid newsletters a good business model?

Two things I read this week that I found important for my work and yours.

Essay

🔴 Which type of creator are you?

A field guide for creators selling their lifestyle, judgment, and taste.

Recent Profiles

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Profile

🔴 AI and loyalty define the next inbox era

Profile

🔴 Partisan content pays more, but he won't do it

The Court Watch newsletter counts federal judges, prosecutors, and widely-read journalists among its subscribers. Its founder still doesn't pay himself a salary.

Profile

🔴 How a recipe creator built a $1M+ business

Jenn Lueke spent five year posting without a breakthrough. When she finally landed on a hit short-form video series, she managed her momentum to build a seven-figure business over the following four years.