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🔴 Local media is pro-social media

Why local newsletter operator businesses work so well, an outcomes-versus-outputs perspective on creators and media workers generally, and a few thoughts on the future of local media.

Profile

🔴 She built a 6-figure local newsletter business in Boise

Marissa Lovell on the strategy, growth tactics, and one decision that tripled her revenue.

Essay

🔴 How niche service journalism wins on YouTube

We analyzed the top and bottom performers for two video journalists with niche audiences. Here's what separates videos that travel from ones that don't.

Profile

🔴 The $9,000 bet that launched a creator career

One year after leaving a six-figure journalism job to work as an independent creator, Fernando Hurtado has established steady revenue and owns every editorial decision.

Essay

🔴 How big is your audience, really?

The difference between the audience you could reach, the audience you can reach, and the audience you'll actually convert.

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Recent Essays

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Essay

🔴 Local media is pro-social media

Why local newsletter operator businesses work so well, an outcomes-versus-outputs perspective on creators and media workers generally, and a few thoughts on the future of local media.

Essay

🔴 How niche service journalism wins on YouTube

We analyzed the top and bottom performers for two video journalists with niche audiences. Here's what separates videos that travel from ones that don't.

Essay

🔴 How big is your audience, really?

The difference between the audience you could reach, the audience you can reach, and the audience you'll actually convert.

Recent Profiles

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Profile

🔴 She built a 6-figure local newsletter business in Boise

Marissa Lovell on the strategy, growth tactics, and one decision that tripled her revenue.

Profile

🔴 The $9,000 bet that launched a creator career

One year after leaving a six-figure journalism job to work as an independent creator, Fernando Hurtado has established steady revenue and owns every editorial decision.

Profile

🔴 How "the worst business owner of all time" built two successful personal brands

Jack Appleby spent 15 years in social strategy for brands like Microsoft and Twitch. Now, he runs two creator businesses and has a formula for building audience through short-form video.