Home | Creator Spotlight

🔴 1,400 paying subscribers in 2.5 years

One of the most experienced reporters covering the video game industry on his two-and-a-half years as an independent creator-journalist.

Essay

🔴 Rule one of making a show

There is one make-or-break factor for any podcast, YouTube show, or livestream. It’s not about format, it’s not about structure, and it’s not about production value.

TikToker

🔴 Two creators, $50, one clever food show

Rob Martinez and Julian Mu built one of the most beloved food shows on YouTube by spending big, staying independent, and refusing to chase the algorithm.

Essay

🔴 Short-form vs. long-form performance

How does podcast clip viewership compare to full episode viewership? Plus the creator boom at Cannes Lions, and one quick question for you.

TikToker

🔴 5 TikToks in 2025, all 1-million-plus-view hits

Max Zavidow makes some of the most ambitious narrative fiction on TikTok, all while finding smart and seamless ways to integrate the brand deals funding his work.

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Recent Essays

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Essay

🔴 Rule one of making a show

There is one make-or-break factor for any podcast, YouTube show, or livestream. It’s not about format, it’s not about structure, and it’s not about production value.

Essay

🔴 Short-form vs. long-form performance

How does podcast clip viewership compare to full episode viewership? Plus the creator boom at Cannes Lions, and one quick question for you.

Essay

🔴 Inside a highly effective attention machine

A B2B-sponsored pop band and three signals on the present and future state of how creators fund their projects.

Recent Profiles

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Profile

🔴 Two creators, $50, one clever food show

Rob Martinez and Julian Mu built one of the most beloved food shows on YouTube by spending big, staying independent, and refusing to chase the algorithm.

Profile

🔴 5 TikToks in 2025, all 1-million-plus-view hits

Max Zavidow makes some of the most ambitious narrative fiction on TikTok, all while finding smart and seamless ways to integrate the brand deals funding his work.

Profile

🔴 From a $300 brand deal to 8 revenue streams

Six years in as a full-time food creator, Todd Anderson, aka @turnipvegan, has built a thriving business by strategically adapting to platform shifts.