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Plus, a few notes on landing and retaining B2B brand deals at tech companies like Anthropic, Lovable, and Notion.

It's in the apps, it's in your phone, it's less about the information than the container around it.

How Evan Armstrong turned a single trusted point of view into a newsletter, an ad business, and a consulting arm.

Teen girls remain culture's most reliable leading indicator. Government bans threaten to push that signal out of public view.

Jerome Aceti spent 18 years turning distribution into ownership — and started winding down at his peak.

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Recent Essays

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It's in the apps, it's in your phone, it's less about the information than the container around it.

Teen girls remain culture's most reliable leading indicator. Government bans threaten to push that signal out of public view.

A framework for creators building trust — or earning belief — one rung at a time. Also, we want to know what makes you trust the creators you follow?

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Plus, a few notes on landing and retaining B2B brand deals at tech companies like Anthropic, Lovable, and Notion.

How Evan Armstrong turned a single trusted point of view into a newsletter, an ad business, and a consulting arm.

Jerome Aceti spent 18 years turning distribution into ownership — and started winding down at his peak.