Home | Creator Spotlight

🔴 Who can afford to be a creator?

There are three kinds of capital every creator needs. Each shapes what you can build, how fast you grow, and how effectively you can sustain it.

Essay

🔴 Your archive is worth more than you think

Part one of our three-part pop-up series, Website Monetization, presented by Google AdSense.

Profile

🔴 Brokering $3k–$80k brand deals

Reid Pakula built IF Management’s creator division from 11 clients to 50+. Here’s what a deal is worth, and when an agent is worth 20%.

🔴 Awards elevating creators (now open for submission)

An interview with The Podcast Academy's new executive director, a top creator-journalist list seeking nominations, and three job openings at Smooth Media.

🔴 Your voice is an asset

Notes from our event with ElevenLabs, Dara Denney, and Tyler Denk, a discussion about how creators are growing with AI audio tooling.

Your guide to growing and monetizing creator-first businesses.

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Recent Essays

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Essay

🔴 Who can afford to be a creator?

There are three kinds of capital every creator needs. Each shapes what you can build, how fast you grow, and how effectively you can sustain it.

Essay

🔴 Your archive is worth more than you think

Part one of our three-part pop-up series, Website Monetization, presented by Google AdSense.

Essay

🔴 It’s not your video anymore

A dive into the second life of a video about permission and property — how relevant are those concepts on the social internet?

Recent Profiles

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Profile

🔴 Brokering $3k–$80k brand deals

Reid Pakula built IF Management’s creator division from 11 clients to 50+. Here’s what a deal is worth, and when an agent is worth 20%.

Profile

🔴 How a data analyst became a premium B2B media partner

A viral LinkedIn post turned a data analyst into a creator that brands like IBM, Microsoft, and OpenAI pay top dollar explain their products.

Profile

🔴 He bootstrapped his newsletter to eight-figure revenue

Three-and-a-half years ago, Rowan Cheung started a newsletter off the back of a series of viral tweets. He now has around two dozen employees and the business keeps growing.