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🔴 Our go-to trick for newsletter design

One easily replicable part of our newsletter production process that contains the entirety of our approach to making a beautiful newsletter that people want to read.

🔴 Making data beautiful and legible

Practical notes on data visualization from Amanda Shendruk, a visual journalist with over 15 years of experience at organizations including The Washington Post and Quartz.

Essay

🔴 These two systems are learning to better read you

Meta's $18B settlement, the quiet automation of creator marketing, and a quick question for you.

Profile

🔴 A $250k business built on 60-second videos

Inside the systems, revenue streams, and short-form strategy behind Imran Mumtaz’s 1.7M-follower creator business.

Essay

🔴 The 4 biggest decisions behind a paid newsletter

A working curriculum drawn from a handful of newsletter operators we've profiled this year.

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Recent Essays

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Essay

🔴 Our go-to trick for newsletter design

One easily replicable part of our newsletter production process that contains the entirety of our approach to making a beautiful newsletter that people want to read.

Essay

🔴 These two systems are learning to better read you

Meta's $18B settlement, the quiet automation of creator marketing, and a quick question for you.

Essay

🔴 The 4 biggest decisions behind a paid newsletter

A working curriculum drawn from a handful of newsletter operators we've profiled this year.

Recent Profiles

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Profile

🔴 A $250k business built on 60-second videos

Inside the systems, revenue streams, and short-form strategy behind Imran Mumtaz’s 1.7M-follower creator business.

Profile

🔴 Inside one of X's most viral entertainment accounts

The mechanics behind a 4.3M-follower entertainment network. Plus, how the clipping economy organizes and pays its workers.

Profile

🔴 She's worked 100+ brand deals. Here's her playbook.

Creator Gigi Robinson on negotiating and renewing brand deals through exclusivity clauses, usage rights, and clever deliverable packages.