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Kyle Poyar turned four years of unpaid writing into a six-figure solo business, starting with with an ad deal that closed before he'd even launched.

A field guide for creators selling their lifestyle, judgment, and taste.

Plus, a few notes on landing and retaining B2B brand deals at tech companies like Anthropic, Lovable, and Notion.

It's in the apps, it's in your phone, it's less about the information than the container around it.

How Evan Armstrong turned a single trusted point of view into a newsletter, an ad business, and a consulting arm.

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A field guide for creators selling their lifestyle, judgment, and taste.

It's in the apps, it's in your phone, it's less about the information than the container around it.

Teen girls remain culture's most reliable leading indicator. Government bans threaten to push that signal out of public view.

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Kyle Poyar turned four years of unpaid writing into a six-figure solo business, starting with with an ad deal that closed before he'd even launched.

Plus, a few notes on landing and retaining B2B brand deals at tech companies like Anthropic, Lovable, and Notion.

How Evan Armstrong turned a single trusted point of view into a newsletter, an ad business, and a consulting arm.