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🔴 What is the creator middle class?
Essay

🔴 What is the creator middle class?

The American middle class is not what it used to be. As the creator economy matures, and money flows into the top, will the class structure mirror the broader economy? And how can we strengthen the creator middle class?

Newsletterist

🔴 Inside a $150K ghostwriting business

The pricing ladder, the contract clauses, and the $25 subscription behind a premium ghostwriting practice

Essay

🔴 Meta's bet on creators

Edits is Meta's most serious investment in creators yet. One year in, here's what the platform means for working creators.

Newsletterist

🔴 Sending a newsletter for 1,000 days straight

Mindstream is a daily newsletter covering tech and AI. It was acquired by HubSpot only 17 months after launch — we spoke to the editorial team who built the product from the ground up.

Essay

🔴 5 ways creators are winning on YouTube right now

One year of conversations with past Spotlight guests, all focused on YouTube for unique purposes, distilled into a field guide.


Your guide to growing and monetizing creator-first businesses.

New interviews every Tuesday. New analysis every Friday.

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Recent Essays

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🔴 What is the creator middle class?
Essay

🔴 What is the creator middle class?

The American middle class is not what it used to be. As the creator economy matures, and money flows into the top, will the class structure mirror the broader economy? And how can we strengthen the creator middle class?

🔴 Meta's bet on creators
Essay

🔴 Meta's bet on creators

Edits is Meta's most serious investment in creators yet. One year in, here's what the platform means for working creators.

🔴 5 ways creators are winning on YouTube right now
Essay

🔴 5 ways creators are winning on YouTube right now

One year of conversations with past Spotlight guests, all focused on YouTube for unique purposes, distilled into a field guide.


Recent Profiles

View all
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🔴 Inside a $150K ghostwriting business
Profile

🔴 Inside a $150K ghostwriting business

The pricing ladder, the contract clauses, and the $25 subscription behind a premium ghostwriting practice

🔴 Sending a newsletter for 1,000 days straight
Profile

🔴 Sending a newsletter for 1,000 days straight

Mindstream is a daily newsletter covering tech and AI. It was acquired by HubSpot only 17 months after launch — we spoke to the editorial team who built the product from the ground up.

🔴 From W-2 to creator-talent contract
Profile

🔴 From W-2 to creator-talent contract

Macy Gilliam joined Morning Brew to write tweets — now she's on a creator contract with her own multi-million-view YouTube and a nearly-doubled salary. With one year left on her contract, what's next?


Your guide to growing and monetizing creator-first businesses.
New interviews every Tuesday. New analysis every Friday.



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