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🔴 Two creators, $50, one clever food show

Rob Martinez and Julian Mu built one of the most beloved food shows on YouTube by spending big, staying independent, and refusing to chase the algorithm.

Essay

🔴 Short-form vs. long-form performance

How does podcast clip viewership compare to full episode viewership? Plus the creator boom at Cannes Lions, and one quick question for you.

TikToker

🔴 5 TikToks in 2025, all 1-million-plus-view hits

Max Zavidow makes some of the most ambitious narrative fiction on TikTok, all while finding smart and seamless ways to integrate the brand deals funding his work.

Essay

🔴 Inside a highly effective attention machine

A B2B-sponsored pop band and three signals on the present and future state of how creators fund their projects.

TikToker

🔴 From a $300 brand deal to 8 revenue streams

Six years in as a full-time food creator, Todd Anderson, aka @turnipvegan, has built a thriving business by strategically adapting to platform shifts.

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Recent Essays

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Essay

🔴 Short-form vs. long-form performance

How does podcast clip viewership compare to full episode viewership? Plus the creator boom at Cannes Lions, and one quick question for you.

Essay

🔴 Inside a highly effective attention machine

A B2B-sponsored pop band and three signals on the present and future state of how creators fund their projects.

Essay

🔴 The two-mode content playbook

How the creators building the most durable businesses think about their content and positioning.

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Profile

🔴 Two creators, $50, one clever food show

Rob Martinez and Julian Mu built one of the most beloved food shows on YouTube by spending big, staying independent, and refusing to chase the algorithm.

Profile

🔴 5 TikToks in 2025, all 1-million-plus-view hits

Max Zavidow makes some of the most ambitious narrative fiction on TikTok, all while finding smart and seamless ways to integrate the brand deals funding his work.

Profile

🔴 From a $300 brand deal to 8 revenue streams

Six years in as a full-time food creator, Todd Anderson, aka @turnipvegan, has built a thriving business by strategically adapting to platform shifts.