Home | Creator Spotlight

🔴 Short-form vs. long-form performance

How does podcast clip viewership compare to full episode viewership? Plus the creator boom at Cannes Lions, and one quick question for you.

TikToker

🔴 5 TikToks in 2025, all 1-million-plus-view hits

Max Zavidow makes some of the most ambitious narrative fiction on TikTok, all while finding smart and seamless ways to integrate the brand deals funding his work.

Essay

🔴 Inside a highly effective attention machine

A B2B-sponsored pop band and three signals on the present and future state of how creators fund their projects.

TikToker

🔴 From a $300 brand deal to 8 revenue streams

Six years in as a full-time food creator, Todd Anderson, aka @turnipvegan, has built a thriving business by strategically adapting to platform shifts.

Essay

🔴 The two-mode content playbook

How the creators building the most durable businesses think about their content and positioning.

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Recent Essays

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Essay

🔴 Short-form vs. long-form performance

How does podcast clip viewership compare to full episode viewership? Plus the creator boom at Cannes Lions, and one quick question for you.

Essay

🔴 Inside a highly effective attention machine

A B2B-sponsored pop band and three signals on the present and future state of how creators fund their projects.

Essay

🔴 The two-mode content playbook

How the creators building the most durable businesses think about their content and positioning.

Recent Profiles

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Profile

🔴 5 TikToks in 2025, all 1-million-plus-view hits

Max Zavidow makes some of the most ambitious narrative fiction on TikTok, all while finding smart and seamless ways to integrate the brand deals funding his work.

Profile

🔴 From a $300 brand deal to 8 revenue streams

Six years in as a full-time food creator, Todd Anderson, aka @turnipvegan, has built a thriving business by strategically adapting to platform shifts.

Profile

🔴 She built a 7-figure business on a free job board

This career accelerator business grows through a 40k-member LinkedIn group, 50k-subscriber newsletter, job boards, the founder's personal LinkedIn — and not a single paid ad.