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🔴 How niche service journalism wins on YouTube

We analyzed the top and bottom performers for two video journalists with niche audiences. Here's what separates videos that travel from ones that don't.

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🔴 The $9,000 bet that launched a creator career

One year after leaving a six-figure journalism job to work as an independent creator, Fernando Hurtado has established steady revenue and owns every editorial decision.

Essay

🔴 How big is your audience, really?

The difference between the audience you could reach, the audience you can reach, and the audience you'll actually convert.

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🔴 How "the worst business owner of all time" built two successful personal brands

Jack Appleby spent 15 years in social strategy for brands like Microsoft and Twitch. Now, he runs two creator businesses and has a formula for building audience through short-form video.

Essay

🔴 The science of short-form video

A structural breakdown of the components that turned a single idea into a repeatable growth engine.

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Recent Essays

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Essay

🔴 How niche service journalism wins on YouTube

We analyzed the top and bottom performers for two video journalists with niche audiences. Here's what separates videos that travel from ones that don't.

Essay

🔴 How big is your audience, really?

The difference between the audience you could reach, the audience you can reach, and the audience you'll actually convert.

Essay

🔴 The science of short-form video

A structural breakdown of the components that turned a single idea into a repeatable growth engine.

Recent Profiles

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Profile

🔴 The $9,000 bet that launched a creator career

One year after leaving a six-figure journalism job to work as an independent creator, Fernando Hurtado has established steady revenue and owns every editorial decision.

Profile

🔴 How "the worst business owner of all time" built two successful personal brands

Jack Appleby spent 15 years in social strategy for brands like Microsoft and Twitch. Now, he runs two creator businesses and has a formula for building audience through short-form video.

Profile

🔴 From anonymous TikToks to six-figure-profit months

After experimenting with "the four horsemen of awful businesses," all of which failed due to a lack of distribution, Kane Kallaway, a former management consultant, figured out how to build a highly effective distribution engine.