Creator Spotlight

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🔴 He stopped posting at his peak. Now, he runs 4 companies

How Caspar Lee turned his creator expertise into a $45M venture fund and three other businesses

Profile

🔴 Inside this LinkedIn creator's $30K/month playbook

⏱️ How Brandon Smithwrick turned LinkedIn content into a six-figure creator business

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🔴 A 3 billion-view YouTube editor shares trade secrets

We sat down with Rachel Kisela, a former MrBeast editor, to discuss her six-figure freelance business and building a labor movement for female video editors.

Essay

🔴 "Learn marketing" is the new "learn to code"

Does Gen Alpha understand marketing better than anyone? Should journalists have to build personal brands? Is all media marketing now?

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🔴 How to turn articles into short-form videos

This former BBC journalist built a consulting empire while maintaining a million-follower personal brand — and created an AI app along the way

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Recent Essays

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Essay

🔴 "Learn marketing" is the new "learn to code"

Does Gen Alpha understand marketing better than anyone? Should journalists have to build personal brands? Is all media marketing now?

Essay

🔴 How comedy creators build lasting businesses

A look into the comedy creator pipeline with guest writer Lauren Palmigiano

Essay

🔴 What we can learn from Indian microdramas

A look at the surging microdrama industry in India from guest writer Sabah Gurmat

Recent Profiles

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Profile

🔴 He stopped posting at his peak. Now, he runs 4 companies

How Caspar Lee turned his creator expertise into a $45M venture fund and three other businesses

Profile

🔴 Inside this LinkedIn creator's $30K/month playbook

⏱️ How Brandon Smithwrick turned LinkedIn content into a six-figure creator business

Profile

🔴 A 3 billion-view YouTube editor shares trade secrets

We sat down with Rachel Kisela, a former MrBeast editor, to discuss her six-figure freelance business and building a labor movement for female video editors.